Director of Digital Marketing

Company: Merchants Distributors, Inc. (MDI)
Location: Hickory
Posted on: March 27, 2025

Job Description:

OverviewDirector of Digital MarketingThe Director is a strategic leader overseeing all digital marketing initiatives, focusing on performance-driven campaigns, optimizing digital media channels, and driving measurable business growth. This role will lead the strategy, execution, and optimization of multi-channel digital marketing campaigns, leveraging data and analytics to ensure maximum ROI.ResponsibilitiesAccountabilities:

• Serves as digital thought leader; defines and executes Digital Marketing Strategy programs as the "trusted advisor" on omnichannel marketing strategy related topics.
• Provides tailored advice and best practices to help customers and vendors implement digital marketing programs encompassing eCommerce, digital advertising, brand loyalty, promotions, social media, and email/SMS communications.
• Oversees the execution of campaigns across various digital channels, including social media, email, search engines, and display advertising.
• Tracks and measures the performance of all digital marketing channels and proposes optimization initiatives to maximize marketing ROI.
• Evaluates the effectiveness of all digital marketing channels and creates a strategic measurement framework that supports both operational and long-term decisions.
• Keeps abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices.
• Leads the team that maintains the organization's presence across various digital platforms.
• Leads performance marketing efforts across channels like SEM, display, paid social, programmatic, and affiliate marketing.
• Oversees the development and implementation of a comprehensive SEO strategy, including content strategy and technology roadmap.
• Develops and executes comprehensive paid media strategies driving growth performance and improved efficiency.
• Provides guidance to the Data Analytics, Data Integrations, and Data Privacy teams to support the consistent use of customer and vendor data across enterprise platforms.QualificationsDesirable Qualifications:
  • B.A in Marketing or related field; MBA preferred.
  • 10+ years leading digital marketing channels.
  • Proven results with planning, execution, and optimization of SEO, social and digital marketing programs, and initiatives.
  • Deep knowledge of digital marketing practices, with proven experience leading digital transformation for retail brands.
  • Strong understanding of digital marketing best practices and awareness of evolving trends.
  • Strong communication and presentation skills.
  • Ability to lead groups and be decisive.
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Keywords: Merchants Distributors, Inc. (MDI), Hickory , Director of Digital Marketing, Executive , Hickory, North Carolina